Executive Summary: AI Search & Digital Market Performance Report
The “Why it Matters” Section
In the traditional Search Engine Optimization (SEO) era, patients used platforms like Google to find a list of website links and did the research themselves. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) represent the shift from Search to Answer (e.g., ChatGPT, Perplexity). When a patient asks an AI, “Who is the best affordable denture and implant provider near me?”, the AI does not provide ten links; it synthesizes data to give one definitive answer. If our brand is not consistently recognized, heavily reviewed, and contextually understood by the LLMs (Large Language Models), the AI will simply recommend our competitors, causing us to lose high-value restorative leads.
Global Executive Summary : AI Search
Currently, our clinic portfolio is surviving in the Answer Engine space with strong patient satisfaction, but we are losing the broader visibility battle to national corporate chains. While our underlying patient sentiment is overwhelmingly positive, our digital footprint is too localized and lacks the structural data richness that AI models prioritize. To start winning and capture larger shares of voice, we must aggressively feed these AI systems the verifiable, third-party data and direct answers they require to recommend us confidently.
Location-Based Breakdown
| Location Name | AI Sentiment | Share of Voice (SOV) | Top AI Source(s) |
| Albuquerque (ABQ) | Positive | 8% | Google Reviews, Clinic Page |
| Birmingham | Positive | 3% | Birdeye, Google Reviews |
| Boise | Positive | 18.5% | Trustindex, Brand Website |
| Brandywine | Positive | 5% | Trustindex, Birdeye |
| Chattanooga | Positive | 15% | Trustindex, BBB |
| Cincinnati | Positive | 18% | Trustindex, Corp. Review Platform |
| Cleveland | Mixed/Positive | 8% | BBB, Trustindex, Google |
| Columbus | Positive | 5% | Trustindex, Company Site |
| Denver | Positive | 10% | Google Reviews, Trustindex |
| Des Moines | Positive | 8% | Birdeye, Google Reviews |
| Durham | Positive | 5% | Trustindex, Birdeye |
| Fairfax | Positive/Neutral | 3% | Google Reviews, Yelp |
| Grand Junction | Positive | 8% | Google Reviews, Facebook |
| Grand Rapids | Positive | 8% | Trustindex, Birdeye |
| Greenville | Positive | 8% | Google Reviews, Facebook |
| Idaho Falls | Positive | 8% | Trustindex, Company Site |
| Indiana | Positive | 3% | Trustindex, Birdeye |
| Kansas City | Positive | 6% | Birdeye, YouTube, Trustindex |
| Little Rock | Positive | 8% | Official Site, MapQuest |
| Louisville | Positive | 8% | Google Reviews, Affordable Dentures |
| Morgantown | Positive | 15% | Trustindex, Company Site |
| North Seattle | Positive | 8% | Birdeye, Trustindex |
| Omaha | Positive | 15% | Google Reviews, Healthgrades |
| Orlando | Positive | 5% | Trustindex, Google Reviews |
| Peachtree | Positive | 2% | Trustindex, MapQuest, Yelp |
| Piedmont | Positive | 5% | Birdeye, Patient Reviews |
| Prescott | Positive | 8% | Healthgrades, Yelp |
| Reno | Positive/Neutral | 5% | Google Reviews, Yelp |
| Richmond | Mixed/Positive | 5% | Trustindex, Birdeye |
| Sacramento | Positive | 12% | Trustindex, MapQuest |
| Santa Barbara | Positive | 2% | Trustindex, Official Website |
| Sarasota | Positive | 8% | Google Reviews, Facebook |
| South Jersey | Positive | 8% | Official Website, Patient Testimonials |
| Southern Maine | Positive | 12% | Practice Website |
| Spokane | Mixed/Negative | 18% | MapQuest, Trustindex |
| Springdale | Positive/Mixed | 2% | Company Review Site, BBB |
| Springfield | Positive | 2% | Google Reviews, Healthgrades |
| St. Louis | Positive | 6% | Trustindex, Company Website |
| Stockbridge | Positive | 5% | Trustindex, Google Reviews |
| Summerville | Positive | 3% | Local Review Platforms |
| Suncoast | Positive | 12% | Google Reviews, Healthgrades |
| Tacoma | Positive | 8% | Trustindex, Birdeye |
| Valley | Positive | 2% | Trustindex, MapQuest |
| Vancouver | Positive | 8% | Affordable Dentures Review Site, Google |
Gap Analysis: The 3 Biggest Risks (Blind Spots)
- Crushed by Corporate Chains in “Share of Voice”: Across almost every market, national chains like Aspen Dental, ClearChoice, and Affordable Dentures dominate AI citations (routinely holding 15% to 35% of mentions), burying our local clinics down to the 2% to 15% range.
- Lack of Independent, Verifiable Data: AI models frequently flag our locations with “Reliable Data: No” because our visibility relies too heavily on unverified, local review platforms and our own websites. AIs prefer to pull answers from large-scale national media, trusted healthcare directories, and established review aggregators.
- Missing “Answer-Ready” Information: AI engines look for structured answers regarding pricing transparency, financing, and exact procedure types. Many of our digital profiles are not optimized with these direct answers, preventing the AI from accurately matching our services to patient queries about cost or same-day availability.
Strategic Roadmap: Next Quarter Action Items
- Launch an Aggressive Multi-Platform Review Campaign: We must systematically feed the LLMs by directing happy patients to third-party validators that the AI trusts—specifically Trustindex, Birdeye, and Google Reviews. A higher volume of verified reviews is the fastest way to improve brand presence and sentiment scoring.
- Publish Direct “Answer Content” on Clinic Websites: Revamp our local website pages to directly answer the most common AI queries. We need clear, accessible web content covering exact pricing models, transparent financing options, All-on-4 processes, and same-day teeth timelines so AI models easily extract our clinic as the definitive answer.
- Build Domain Authority through Local PR & Directories: To overcome the “Reliable Data: No” warning, we must get our clinics featured outside of standard review sites. We will execute a push to establish local media features, claim and optimize Better Business Bureau (BBB) profiles, and ensure consistent listings across major healthcare directories like Healthgrades.