{” portfolio “}

…A collection of systems architected to bridge the gap between technical infrastructure and aggressive revenue goals.

The Dental Group Expansion

  • The Challenge: A 40+ location dental group struggling with fragmented tracking and inconsistent lead quality across different regions.
  • The Solution: Built a centralized dashboard and automated bidding system that transitioned the strategy from “Volume-Based” to “High-Value Procedure” targeting.
  • The Result: Scaled monthly spend to $1.5M while maintaining a stable 4.2x ROAS on high-ticket dental implants.

AI-Search Transformation (GEO/AEO)

  • The Challenge: A SaaS brand losing organic traffic due to the rise of AI-driven answer engines (Perplexity/Gemini).
  • The Solution: Implemented a Generative Engine Optimization (GEO) framework, restructuring site schema and technical content to become a “Verified Source” for LLMs.
  • The Result: Achieved a 65% citation share in AI-driven search results within the first 90 days.

The Headless CRM Pipeline

  • The Challenge: A high-volume lead-gen brand losing 30% of data between Meta Ads and their CRM due to browser tracking limitations.
  • The Solution: Deployed a custom Server-Side API (AWS EC2) to bypass browser tracking and feed offline conversion data back into the ad platforms.
  • The Result: Reduced CPL by 22% and increased lead-to-close attribution accuracy to 99.9%.

UX & CRO: Reducing Friction for Mobile Users

  • The Challenge: A high-traffic landing page was seeing a 70% bounce rate on mobile devices, leading to wasted ad spend.
  • The Solution: Implemented heatmapping (Hotjar/Crazy Egg) and session recordings to identify UX friction points. Redesigned the mobile checkout flow and form fields.
  • The Result: Increased mobile conversion rates by 25% and improved overall Lead-to-MQL (Marketing Qualified Lead) flow by 40%.

The “Clean Slate” PPC Audit

  • The Challenge: An inherited account at Posiflex India was suffering from high “junk” traffic and redundant keyword bidding.
  • The Solution: Performed a comprehensive PPC audit, restructuring the account into a SKAG (Single Keyword Ad Group) model for better relevancy and implementing a robust negative keyword list.
  • The Result: Reduced wasted ad spend by 22% within the first 30 days while increasing CTR (Click-Through Rate) by 15%.

Competitor Intelligence & Market Share Growth

  • The Challenge: A brand was losing market share to aggressive new competitors in the B2B tech space.
  • The Solution: Developed a custom competitor analysis framework using Ahrefs and SEMrush to track competitor keyword gaps and ad copy variations.
  • The Result: Improved organic rankings for 85% of target keywords and successfully “stole” high-value traffic, resulting in a 20% increase in organic leads.

Marketing Mix Modeling (MMM) for Budget Allocation

  • The Challenge: Inefficiency in distributing budget across Social, Search, and Email at CitiInfo Services.
  • The Solution: Built a Marketing Mix Model using historical data to identify which channels had the highest incremental impact.
  • The Result: Optimized budget allocation, leading to a 30% lift in overall ROI without increasing the total marketing spend.

Content-to-Commerce: Data-Driven Content Strategy

  • The Challenge: High volume of content production with low engagement and poor alignment with the buyer journey at Byju’s.
  • The Solution: Analyzed content performance data to align topics with specific Buyer Journey stages (Awareness, Consideration, Decision) and implemented CMS workflows for efficiency.
  • The Result: Increased content engagement by 30% and boosted lead generation from the blog by 18%.

The “Search Ads 360” Enterprise Scaling

  • The Challenge: Managing large-scale, complex campaigns across multiple search engines with manual bidding.
  • The Solution: Leveraged Search Ads 360 (SA360) to implement automated bidding strategies based on real-time floodlight conversions.
  • The Technical Edge: Integrated offline conversion data to train the bidding algorithm to hunt for “Final Sales” rather than just “Leads.”
  • The Result: Scaled enterprise accounts to $500k+ monthly spend while improving efficiency by 12%.
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…Whether you’re looking to scale a multi-million dollar ad budget or future-proof your brand for the AI-search era, I’m here to help architect the solution. Let’s discuss how we can turn your marketing infrastructure into a competitive advantage.