{” resume “}

…A decade of experience at the intersection of performance marketing, systems automation, and data science.

<experience>

…Performance-driven digital marketing leader with 10+ years of experience delivering measurable growth across global markets. Specialized in data-driven campaign optimization, marketing automation, and cross-channel strategy. Proven ability to increase ROI (up to 30%), reduce CAC, and scale high-performing teams.

{ 2024
Present }

< AbVin Ventures LLP >

// Digital Marketing Manager

…Performance Strategy: Spearheading performance marketing for US healthcare clients, achieving 22% lower CPA.
Attribution Modeling: Implemented multi-touch attribution via GA4 to refine budget allocation.
CRO Excellence: Led A/B testing frameworks that boosted landing page conversions by 18%.;

{ 2020
2024 }

< VMWARE >

// Regional Performance Lead

…Global Scale: Managed a $500k+ monthly budget across 7 APJ markets, delivering a 30% increase in regional ROI.
Analytics Architecture: Built regional Tableau dashboards using SQL, improving campaign visibility by 45%.
Efficiency: Automated weekly reporting via Funnel.io, saving 15-20 hours of manual work weekly.;

{ 2018
2020 }

< Posiflex India >

// SEO Analyst

…Organic Growth: Improved rankings for 85% of target keywords through technical SEO and competitor gap analysis.
Account Hygiene: Reduced wasted PPC spend by 22% via comprehensive audits.;

{ 2010
2016 }

< CitiInfo Services >

// Data Analyst & Digital Marketer

…Mix Modeling: Built marketing mix models (MMM) to optimize cross-channel budget distribution.
Lead Gen: Automated email workflows, increasing open rates by 25%.;

<skills>

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_Performance Marketing & Growth Strategy

…Developing cross-channel strategies (SEO, SEM, PPC, social media) that have successfully increased ROI by up to 30%;

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_Marketing Analytics & Data Visualization

…Creating automated dashboards in Tableau, Power BI, and Looker Studio to improve campaign visibility and identify wasted spend;

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_Paid Media Optimization

…Managing high-level budgets and campaigns on Google Ads (SA360/CM360), Meta, and LinkedIn to lower CPA and increase conversions;

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_SEO & Conversion Rate Optimization (CRO)

…xecuting technical SEO overhauls and A/B testing frameworks that have improved organic rankings for 85% of target keywords and boosted landing page conversions by 18%;

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_Marketing Automation & CRM Integration

…Streamlining workflows using platforms like HubSpot, Marketo, and Zapier to automate reporting and launch lead nurture streams;

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_Data Technologies

_Leveraging technical tools such as SQL for performance reporting and Python (Pandas) for advanced data manipulation.

{#}

_Team Leadership

…Mentoring junior marketers and training teams on SEO best practices and data literacy.;

{*}

<contact_me>

…Whether you’re looking to scale a multi-million dollar ad budget or future-proof your brand for the AI-search era, I’m here to help architect the solution. Let’s discuss how we can turn your marketing infrastructure into a competitive advantage.