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…I bridge the gap between complex data sets and aggressive revenue targets. From $1.5M monthly spends to custom Python-based analytics, I build the systems that make scaling predictable.

{ 01 }

< Performance Media Buying (Search & Social) >

…I specialize in high-stakes media management across the Google Marketing Platform and Meta. I move beyond basic bidding to focus on LTV-based optimization.

  • Precision Targeting: Using CM360 and Search Ads 360 for enterprise-level control.
  • Audit & Restructure: Reducing wasted spend (avg. 22%) through rigorous account hygiene.
  • Global Scale: Experience managing multi-market campaigns across APJ and US regions.
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< Marketing Analytics & Business Intelligence >

…Data is useless if it isn’t actionable. I build the “Source of Truth” for your marketing department using the stack listed in my CV (SQL, Tableau, Power BI);

  • Custom Dashboards: Real-time visibility into ROI, CPA, and attribution.
  • Predictive Modeling: Using Python and SQL to forecast growth and identify budget inefficiencies.
  • ETL Automation: Automating data flows from 15+ platforms via Funnel.io and Zapier.
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< Conversion Rate Optimization (CRO) & UX >

…Traffic is only half the battle. I use data-driven design to ensure your landing pages actually convert;

  • A/B Testing: Utilizing Optimizely to test hypotheses that drive double-digit conversion lifts.
  • Behavioral Analysis: Using heatmapping and session recording to eliminate friction in the user journey.
  • Mobile Excellence: Redesigning mobile flows to capture the 70%+ of users browsing on handheld devices.
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< Advanced SEO & AI-Search Readiness (GEO) >

…In the era of AI, traditional SEO is evolving. I ensure your brand is visible where users are looking—whether it’s Google Search or AI Answer Engines;

  • Technical SEO: Schema markup, Core Web Vitals, and crawl budget optimization.
  • Answer Engine Optimization (AEO): Restructuring content to be cited by LLMs like Gemini and Perplexity.
  • Competitive Intelligence: Deep-dive gap analysis to capture market share from top rivals.
{ 05 }

< Marketing Automation & CRM Integration >

…Stop losing leads in the “black hole” between marketing and sales. I architect the plumbing that connects your ads to your CRM.;

  • Lead Scoring: Automating MQL/SQL handoffs to increase sales efficiency.
  • Offline Conversion Tracking: Feeding CRM data back into ad platforms to train algorithms on “Final Sales,” not just “Clicks.”
  • Retention Loops: Building automated email and SMS workflows to increase Customer Lifetime Value (LTV).
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<contact_me>

…Whether you’re looking to scale a multi-million dollar ad budget or future-proof your brand for the AI-search era, I’m here to help architect the solution. Let’s discuss how we can turn your marketing infrastructure into a competitive advantage.